CCSA Project
40th Anniversary Logo
Internship at Western Kentucky University's student-run Advertising Agency, Imagewest.
I was assigned to work with the Cooperative Center for Study Abroad (CCSA). I was to update a previous version of their 40th Anniversary logo. After working through many versions, the team chose this design.
Horizontal Version's
The logo was to be used across different media's including their website, social media, fliers, and catalog's
Screenshot from CCSA's Instagram Page
Rack Card Design for CCSA Winter Program
Behind the process...
With a rack card you are given very limited space to get your message across. You focus on the main points, and after speaking with the CCSA team they wanted to be sure to include: the locations of the programs, the dates, application fee, deadlines, contact information, and QR code that would direct the student to the form online. Simple enough; however, you still have to catch the audience's attention, make it look visually organized, and creative. There needs to be a visual hierarchy that translates the importance of the information.
The front is simple: if you are looking to Study Abroad here is where you can go, and when.
The back: if we have piqued your interest then here is a more detailed timeline of the study abroad experience, and where you can go to find more information or sign up.
Screenshot from CCSA's Instagram Page